Who owns it?

When you try to make good choices when shopping it is important to read the label. Whether you are doing so for health reasons, dietary reasons, or whatever. But do you actually know who OWNS the brand you are buying... this graphic gives you an idea of the control just a few companies have over things you buy... It is VERY important to note that the graphic was prepared purely for comparing logos and does NOT include all the companies and sub-companies owned. Often it is necessary to do some detective work if you decide to stop buying a specific organisations products... for whatever reason...

For a scrollable and zoom-able version of the image below, click here.