
For me that is far too intrusive. Making a decision or determining a choice on my behalf is NOT why I have an Amazon account. Suggestions using information while I am using their site, yes. Using my surfing information from elsewhere without my explicit permission, No.
I am sure that this is buried in small writing somewhere in the EULA or an amendment that was made using the equally (much smaller) permission to modify the EULA without telling me about it...
It is still wrong!
Incidentally, for those of you who forget this, just closing the browser or tab does not necessarily log you out of Amazon. In the same way that it is not clear where to log in (arguing point I know), look how easy (NOT) it is to log out...

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